"this light does not touch us, does not travel the whole distance, the light that gets lost, gives us the beauty of the world, so much of which is in the color blue.”
After spending a year away from the spotlight, Beyoncé stormed back into action this year, taking her career into her own hands and crafting a new record, hailed as "her most accomplished album yet" by The Guardian. Fans around the world were eagerly awaiting Beyoncé's return; everything was set. Well, everything except the worldwide TV spot.
Beyoncé needed something as arresting as everything else she was set to deliver fans. So, just six days before the spot was set to air, we contacted visual effects boutique Brickyard VFX with the heady challenge. Brickyard accepted and six days, countless cups of coffee, and not a moment of sleep later, they delivered a spot dubbed "Around the World," which features Beyoncé's 4 printed atop the world's greatest landmarks, including the Statue of Liberty, the Arc de Triomphe, the Taj Mahal, and the Great Wall of China, among others.
