A Closer Look At Beyoncé's "Around The World" Commercial Spot

July 15th 2011

After spending a year away from the spotlight, Beyoncé stormed back into action this year, taking her career into her own hands and crafting a new record, hailed as "her most accomplished album yet" by The Guardian. Fans around the world were eagerly awaiting Beyoncé's return; everything was set. Well, everything except the worldwide TV spot.

Beyoncé needed something as arresting as everything else she was set to deliver fans. So, just six days before the spot was set to air, we contacted visual effects boutique Brickyard VFX with the heady challenge. Brickyard accepted and six days, countless cups of coffee, and not a moment of sleep later, they delivered a spot dubbed "Around the World," which features Beyoncé's 4 printed atop the world's greatest landmarks, including the Statue of Liberty, the Arc de Triomphe, the Taj Mahal, and the Great Wall of China, among others.


Of course, this is Beyoncé, so there has to be a twist, right? Brickyard VFX had the iconic landmarks hand-painted by Marcela Gutiérrez before animating them. From her hands to your eyes, have a look at the result up top, and some of Gutiérrez's hand-painted scenes below. To read more about the process, visit Brick VFX's website.

Read more: http://www.beyonceonline.com/us/news/closer-look-beyonc%C3%A9s-around-world-commercial-spot#ixzz2LMa8Ni1w